L’Oréal Travel Retail has launched a multi-brand pop-up at Hamad International Airport, featuring five of its luxury brands.

The luxury pop-up aims to create excitement and buzz through an exclusive customer experience

The podium, open until the end of February, showcases high-end collections from Giorgio Armani, Lancôme, Yves Saint Laurent, Ralph Lauren and Maison Margiela.

The space, designed to mimic a luxury hotel, invites travellers on a fragrance discovery through five scented ‘worlds’. Visitors can then take part in a scratch card game for a chance of winning a leather luggage tag.

Travellers can discover premium collections such as Armani Privé and YSL’s Le Vestiaire des Parfums