L’Oréal Travel Retail has opened a free-standing Kérastase store at Paris Charles de Gaulle Airport Terminal 2F, in partnership with Lagardère Travel Retail and SDA.*
The 15sq m store, located in a high traffic area, follows the opening of a Kérastase counter earlier this year at Charles de Gaulle Terminal 2 AC.
The new boutique was designed to highlight the professional expertise of the brand through premium retail expression, said L’Oréal. The space showcases a selection of Kérastase’s best-selling products and travel retail exclusives such as three-step hair beauty rituals in a set or travel-size pouches.
Visitors to the store can receive a five-minute hair diagnosis from Kérastase hairdressers as well as personalised recommendations and styling and brushing services for on-the-go.
Kérastase has several counters in the world’s most prestigious travel retail locations, including: Singapore Changi Airport, China Duty Free Group’s Haitang Bay Downtown Complex and Sao Paulo Airport T3.
*The Moodie Davitt Report was the exclusive travel retail media at the store opening. Look out for an in-depth interview with L’Oréal Travel Retail Active Cosmetics and Professional Products Divisions General Manager Piermarco Luzzatto-Giuliani.