L’Oréal Travel Retail has opened a free-standing Kérastase store at Paris Charles de Gaulle Airport Terminal 2F, in partnership with Lagardère Travel Retail and SDA.*

The 15sq m store, located in a high traffic area, follows the opening of a Kérastase counter earlier this year at Charles de Gaulle Terminal 2 AC.

L’Oréal said the store delivers the brand’s professional know-how and provides travellers with high quality haircare services

The new boutique was designed to highlight the professional expertise of the brand through premium retail expression, said L’Oréal. The space showcases a selection of Kérastase’s best-selling products and travel retail exclusives such as three-step hair beauty rituals in a set or travel-size pouches.

Visitors to the store can receive a five-minute hair diagnosis from Kérastase hairdressers as well as personalised recommendations and styling and brushing services for on-the-go.

Travellers can receive expert hair advice and diagnostics in five minutes

Kérastase has several counters in the world’s most prestigious travel retail locations, including: Singapore Changi Airport, China Duty Free Group’s Haitang Bay Downtown Complex and Sao Paulo Airport T3.

*The Moodie Davitt Report was the exclusive travel retail media at the store opening. Look out for an in-depth interview with L’Oréal Travel Retail Active Cosmetics and Professional Products Divisions General Manager Piermarco Luzzatto-Giuliani.