L’Oréal Travel Retail has opened a DermaCenter, featuring Vichy and La Roche-Posay brands, at Paris Charles de Gaulle Airport Terminal 2E-L.
The 10sq m counter, the 30th in travel retail, is located in the skincare area of Lagardère Travel Retail’s Buy Paris Duty Free store.
The DermaCenter’s design is inspired by a French parapharmacy and features drawers, shelves and jars. A trolley at the entrance of the DermaCenter offers customers a personalised skincare diagnostic and recommendations.
A ‘healthy skin check-up’ service is offered via a DermAnalyzer device and DermoAdvisors or a certified pharmacist.
To support the opening, passengers will be offered free product samples after each skin diagnostic.
For Chinese New Year, the DermaCenter features eye-catching visuals and offers special gift boxes and travel-size products.