CHINA. L’Oréal Travel Retail Asia Pacific taking part in the China International Consumer Products Expo (Hainan Expo), which runs from 26-30 July, with a powerful presence for its brand portfolio.
The B2B2C event, held at the Hainan International Convention & Exhibition Centre in Haikou, features 1,500 exhibiting brands and 100 local Chinese media.
As reported, L’Oréal Travel Retail Asia Pacific occupies a vast 625sq m pavilion, as well as a 20sq m area for Lancôme in the French Pavilion.
The L’Oréal Pavilion showcases the beauty giant’s sense of purpose, which is to ‘Create Beauty that Moves the World’. Described as a sustainable beauty tech showcase, the pavilion houses many multi-sensorial zones.
These are The Future of Beauty, Beauty For Our Planet, Best for Experiential Beauty, Immersive Olfactory Beauty, Diverse Expression of Couture Beauty and Beauty to Come.
The Future of Beauty Zone highlights L’Oréal’s latest beauty tech innovations. These include L’Oréal Paris’ Skin Genius skin analysis tool and the brand’s Revitalift Filler Hyaluronic Acid Serum alongside new releases from Kiehl’s and SkinCeuticals.
The Beauty For Our Planet Zone shines the light on all of L’Oréal’s sustainability, biodiversity and conservation commitments with a special focus on Biotherm and La Roche Posay.
Lancôme, Helena Rubinstein and Giorgio Armani are the brands showcased in the Best of Experiential Beauty zone. Meanwhile, niche and prestige fragrances from the Maison Margiela, Giorgio Armani and Atelier Cologne brands are the stars of the Immersive Olfactive Beauty Zone.
Valentino Beauty, Yves Saint Laurent Beauté and Giorgio Armani are the brands featured in the Diverse Expression of Couture Beauty area; Prada fragrances and Tamaki skincare are making their Hainan Expo debut at the Beauty to Come zone.
L’Oréal’s Pavilion was crafted following the company’s 5 Eco Golden Rules. It was constructed using recycled FSC, PESC, and optimally weighted mono materials that are usable and easily disassembled for end-of-life recycling. Old fixtures from previous L’Oréal animations were also reused for the event.
“We’re extremely proud to have participated in the China International Consumer Products Expo 2022 once again,” commented L’Oréal Travel Retail Asia Pacific Managing Director Tao Zhang.
“CICPE is a powerful avenue for us at L’Oréal to showcase our globally renowned brand portfolio and manifest our Sense of Purpose cohesively to trade partners, media friends, and loyal fans and consumers simultaneously. On behalf of the L’Oréal Travel Retail Asia Pacific family, we thank our friends and family who made L’Oréal CICPE 2022 a resounding success and memorable event.”
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