L’Oréal has announced its ambitions for the future of the key travel retail channel at a press conference at the TFWA World Exhibition.
L’Oréal Travel Retail is celebrating its 40th anniversary this year, and a major dinner for retailers and partners was also held in Cannes on Monday evening (2 October).
“Travel retail is a key channel for winning new consumers,” said L’Oréal Travel Retail Managing Director Vincent Boinay. “L’Oréal already has extensive expertise and strong relationships with client-retailers, and has high ambition for the future of the channel. The digital revolution is a new opportunity to interact with travellers, to propose new shopping behaviours and retailer interactions.
“L’Oréal Travel Retail is also committed to putting sense into performance to enable sustainable and responsible growth.”
L’Oréal described travel retail as the sixth continent and a window for its diverse brands portfolio “from luxury to accessible brands, from dermocosmetics to haircare”. It said its mission was to connect the continents and “offer travellers from all over the world any product they want, whatever their beauty rituals, aspirations or purchasing power”.