L’Oréal Travel Retail Asia Pacific has won the prestigious 2021 Best Digital Innovation Award from Alipay International Business Group.
The award from the mobile and online payment platform recognises L’Oréal Travel Retail Asia Pacific’s digital transformation and its partnerships in China that have helped to create new online and offline shopping experiences for travellers.
L’Oréal Travel Retail Asia Pacific Chief Marketing Officer Joyce Lui said: “We are very proud to receive such a prestigious award in recognition of our digital transformation in travel retail. The collaboration with Alipay has enabled us to better understand travellers’ preferences through an enhanced lens, and meaningful conversations are co-created beyond one beauty journey.
“This new traveller-centric approach has strengthened our relationship with travellers, and we look forward to co-creating the future of beauty with valuable partners like Alipay.”
“We are pleased to present this award to L’Oréal Travel Retail Asia Pacific,” said Alipay International Business Group Head of Marketing Operations, Global Merchant Partnerships Janice Chen.
“Alipay is committed to facilitating the digital operations and transformation of brands and merchants through our digital technology and solutions and helping enhance their relationships and engagements with Chinese consumers, especially the young and mobile-savvy.”
The brand owner has collaborated with Alipay since 2020, co-creating online and offline touchpoints throughout travellers’ beauty journeys.
The digital payments platform has partnered with L’Oréal Travel Retail Asia Pacific on a series of travel retail activations, including Lancôme’s ‘Let’s Reset for A Blooming New Year’ campaign, Armani Beauty’s Crema Nera and SkinCeuticals’ tech-driven exhibition.
