In light of World Cancer Day (4 February), L’Oréal Group and its brands have underlined their commitment to fighting cancer and supporting those suffering from the disease.
La Roche-Posay sets it sights on preventing skin cancer
La Roche-Posay is engaged in a global effort to prevent the risks of skin cancer. The disease has seen a +70% increase in the number of cases over the past two decades. Ten years ago, the brand began organising Melanoma Days, an annual campaign during which dermatologists all over the world offer free consultations. Today, more than 280,000 consultations are held each year.
La Roche-Posay went a step further in 2015 with its ‘Skin Checker’ campaign. The initiative was organised simultaneously in 38 countries and reminded people to check their own moles and those of people close to them. Now there are over 95 million skin checkers worldwide.
Marching for the Marsden |
La Roche-Posay International Deputy Managing Director Maité Cristiani commented: “We want to make people key players in skin checking. We took a digital approach to ensure that the campaign went viral, while not sounding an alarmist tone or making people feel guilty.”
‘My UV Patch’, the first smart patch that warns users about the dangers of sun exposure, was launched as part of the ‘Skin Checker’ campaign. Once applied to the skin, the patch sends personalised information to a mobile phone to help educate people about sun protection.
With over a million patches handed out in 37 countries, ‘My UV Patch’ received the 2017 Nudging for Good award. Building on this success, La Roche-Posay unveiled announced UV Sense, the first battery-free wearable electronic UV sensor, at the International Consumer Electronics Show (CES) 2018.
Pureology stands up with ovarian cancer survivors
Supporting cancer survivors has been part of haircare brand Pureology’s DNA since its founding. Stylist Jim Markham established the brand in 2001 after he noticed that a friend with ovarian cancer couldn’t find appropriate shampoo for her hair. Pureology responded by developing sulphate-free, 100% vegan products based on natural ingredients.
The brand also supports the National Ovarian Cancer Coalition (NOCC), which is working to prevent and treat ovarian cancer and improve survivors’ quality of life. Pureology donated US$100,000 to the NOCC and is backing its initiatives by raising visibility through online awareness campaigns. The brand also sponsors sporting events to break the silence surrounding ovarian cancer.
Pureology recently partnered with charity Ovarian Cancer Action to develop a campaign to fund research in the UK. In March 2018, Pureology UK will donate £1 to the charity for every Hydrate shampoo and conditioner pack sold.
Pureology UK staff are aiming to raise £20,000 to supplement the brand’s efforts and stylists around the country have been invited to organise walks in their home towns to raise local awareness.
L’Oréal Foundation
As part of its Beauty For a Better Life programme, the L’Oréal Foundation is working to ensure that people suffering from illness have access to beauty and well-being care.
Professional socio-aestheticians provide care services – which include massages, make-up sessions and specialised care for the face, hands, and feet – at either hospitals or in dedicated spaces. The services are designed to enable patients to take care of themselves, get advice on dealing with the physical discomforts that come with treatment and create a “bubble of physical and psychological well-being”.
The Moodie Davitt Report stands with L’Oréal in supporting the fight against cancer. Last year, the company launched a five-year cancer research fellowship in association with London’s Royal Marsden Hospital.