CHINA. L’Oréal Paris Travel Retail has partnered with China Duty Free Group (CDFG) to welcome the Year of the Rabbit with a ‘Space Odyssey’ themed pop-up campaign in Hainan.
The pop-up is running at the Sanya International Duty Free Shopping Complex in Haitang Bay throughout January.
The animation shines the light on L’Oréal Paris’ new travel retail exclusives.
The vibrant red and gold pop-up takes travellers on a journey through space through eye-catching displays and interactive retailtainment elements.
Guided by on-site brand ambassadors, travellers can customise their own L’Oréal Paris spaceship and launch their bespoke new year wishes into space.
Afterwards, they receive a festive L’Oréal Paris tote bag as a souvenir for participating.
At the product experience zone, travellers are introduced to two of the brand’s best-selling travel retail-exclusive jumbo formats, offering added value for money, said the company. These are the Revitalift Filler Eye Cream for Face (65ml) and Youth Code Ferment Pre-Essence (115ml) expressions.
With every purchase of the exclusive jumbo size, travellers receive a L’Oréal Paris travel deluxe mini set.
To extend the campaign’s reach online, L’Oréal Paris teamed up with Chinese actor 徐海乔 and KOLs 毛小星Ryan and 明仔和二毛子 for a livestream, where they shared their Lunar New Year skincare secrets with fans.
The livestream was broadcast on CDFG’s Weibo and WeChat channels on 14 January.
To elevate the Lunar New Year festivities, L’Oréal Paris is hosting a 30-minute festive light show at the pop-up every weekend of January.
“We are pleased to celebrate the Year of the Rabbit with the launch of our exclusive travel retail Jumbo bestsellers providing good value to our shoppers,” commented L’Oréal Paris Travel Retail Asia Pacific General Manager Arnaud Darde.
“This well integrated offline to online collaboration will certainly help to create a seamless consumer experience and generate more excitement for travellers across Asia Pacific.”✈
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