L’Oréal Paris has launched three travel retail-exclusive pouches for the Christmas period.
The Gold Obsession pouch contains three lipsticks; the Age Perfect Cell Renew bag features five anti-ageing face products; and the Revitalift Age Renew pouch also includes five face products.
The travel retail-exclusive pouches are being promoted by a festive visual which features the words ‘Holiday 2016: Get your glam on’.
The immersive animation showcases the brand’s innovative microbiome ingredients and key products as well as entertainment programmes featuring Korean boy band Brand Ambassadors Riize.
The Changi 1st outlet serves as a one-stop-shop for travel beauty tips, complimentary skin hydration services and opportunities to purchase Elizabeth Arden travel-related beauty products.
“The products are gender neutral, uncomplicated, uncompromising and they look great,” says Malin+Goetz Senior Vice President International Helena Sampson.
