THAILAND. L’Oréal Paris Travel Retail Asia Pacific and King Power International Group are celebrating the launch of travel retail-exclusive Jumbo-sized Revitalift Filler Eye Cream for Face with an innovative science laboratory-themed animation.
The animation is running at the King Power Srivaree Complex in Bangkok from 18 March to 31 May, highlighting the science behind the innovative new product in a fun and engaging way.
The Revitalift Filler Eye Cream for Face is formulated with twice as much ProXylane Pro concentration compared to the standard size, offering added value for customers.
The pop-up, conceived as a futuristic science laboratory, displays an impressive array of lab equipment including flasks, test tubes, beakers and other apparatus. The animation features a purple colour palette, reflecting the same hue as the Revitalift Filler Eye Cream for Face.
At the L’Oréal Paris laboratory, travellers are greeted by a life-sized Filler Eye Cream for Face replica bottle. Behind this is a Filler Eye Cream for Face-shaped infinity mirror that gives an interactive light and reflective experience. Surrounded by scientific apparatus, the mirror serves as a perfect photo opportunity for travellers.
Shoppers can also play an interactive mobile game where they must capture ProXylane elements to learn about the product’s skin-enhancing benefits. Travellers receive an exclusive L’Oréal Paris gift bag as a prize for participation.
A product discovery table encourages consumers to experience the Filler Eye Cream for Face and other popular travel retail-exclusive lines such as the Youth Code Ferment Pre-Essence in 115ml and sets of duo products.
For every purchase of the Filler Eye for Face product and other Jumbo channel-exclusives, shoppers receive a special L’Oréal Paris beach towel and travel deluxe mini set as a gift with purchase.
“We are thrilled to bring our exclusive travel retail Jumbo bestsellers to Thailand whilst offering our shoppers an engaging and seamless retail experience,” commented L’Oréal Paris Travel Retail Asia Pacific General Manager Arnaud Darde.
“This pop-up takeover reinforces our commitment to deliver superior and effective skincare that is scientifically backed while being accessible to all. We are excited to be a part of Thailand’s comeback story with King Power as historical preferred partner and look forward to continuing supporting and inspiring our customers in the region.” ✈
