L’Oréal Group names Amista Dubey as Chief Digital Officer

Dubey has also been nominated to join join the Group’s Executive Committee

L’Oréal Group has named Amista Dubey as Chief Digital Officer, effective immediately.

She succeeds Lubomira Rochet, who has decided to leave the company after seven years at L’Oréal.

Dubey — who is currently L’Oréal Chief Media Officer and Chief Digital Officer for the Consumer Products Division — has also been nominated to join the Group’s Executive Committee.

As Chief Digital Officer, Dubey will lead L’Oréal on the second phase of its digital transformation in a data-driven and tech-enabled world.

She will also leverage exceptional service and consumer relationships to drive online and offline acceleration.

Dubey is an Indian national with an illustrious career in China, where she has successfully spearheaded digital transformation programmes in the world’s largest market for some of the world’s biggest FMCG companies.

As L’Oréal Group Chief Marketing Officer China and Asia Pacific, she strengthened the company’s digital footprint in the region.

She also laid the foundations for the company’s Chinese ecommerce acceleration and was responsible for securing the Group’s partnerships with Alibaba and Tencent.

Hieronimus says that Dubey’s digital expertise will help transform L’Oréal’s marketing model, allowing it to adopt more tech and data-driven solutions

As Chief Media Officer Dubey maximised the Group’s ROI by focusing on key growth drivers and streamlining the media ecosystem. She also modernised content production by incorporating new leading-edge tools and technologies.

“Asmita is a real expert in her field and is a true strategic thinker with a unique ability to simplify within complexity,” commented L’Oréal Group Deputy Chief Executive Officer in charge of Divisions Nicolas Hieronimus. “With her long-term experience in digital marketing, trendspotting and consumer-centricity, she is the perfect choice to build the next big phase of our digital transformation.

“Under her leadership, we will continue to evolve L’Oréal’s marketing model, adopt new tech- and data-driven solutions (such as Artificial Intelligence and zero-party data), and accelerate emerging business models (such as social commerce). I am very excited that Asmita joins our Executive Committee.”

At Beauty Tech Live,  a joint venture between The Moodie Davitt and BW Confidential held earlier this month, outgoing L’Oréal Group Chief Digital Officer Lubomira Rochet discussed the company’s approach to managing its surging online growth with BW Confidential Editor-in-Chief Oonagh Phillips

Dubey succeeds Rochet, who joined the company in 2014 and was responsible for L’Oréal Group’s holistic transformation into a digital-first company. Rochet recently delivered an illuminating keynote address at Beauty Tech Live, where she analysed the fast-changing beauty ecommerce landscape and highlighted the trends and tools that will shape the industry in the years to come.

During her tenure at L’Oréal, Rochet put the company at the forefront of digital and ecommerce, enabling it to offer a more connected, personalised and social beauty experience. Thanks to Rochet’s work, digital is now fully integrated across all divisions and regions of the L’Oréal business, with ecommerce its largest market.

Thanking Rochet for her contribution to the company, L’Oréal Chairman and Chief Executive Officer Jean-Paul Agon said: “Over the past seven years, Lubomira has transformed our approach to digital, which is now fully embedded across all of our divisions, brands and countries.

“Thanks to her leadership, millions of consumers around the world can now try on make-up, select hair colour and conduct skin diagnostics – at their leisure and wherever they are. We would like to warmly thank Lubomira and wish her every success for the next step in her professional career.”

Watch Lubomira Rochet’s full session at Beauty Tech Live in the video below 

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