Last month, in partnership with Gebr Heinemann, L’Oréal Luxe Travel Retail Worldwide created a special event at Istanbul Atatürk International Airport for its Armani Privé fragrance collection from designer Giorgio Armani.

L’Oréal Luxe Travel Retail Worldwide and Gebr Heinemann showcase the Armani Privé fragrance collection at Istanbul

The fragrances, launched in 2004, are a high-end line that aims to reflect the spirit of the designer’s haute couture creations. It was the first time all thirteen scents from La Collection, Les Eaux and La Collection des Mille et Une Nuits were showcased in such a way at an airport location.

From 1-30 September, the fragrances were presented in a luxury lounge, inspired by the Armani Casa universe, within the airport’s main departures shop. The line was displayed on a lacquered wood fragrance bar. A key feature of the event were the hand-blown glass bell jars, specially created for the brand, within which were the raw materials of each individual scent.

Passengers were invited to sample the collection and then experience their favourite fragrance in a private “connoisseur” area.

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