FRANCE/CANADA. L’Oréal has taken full control of Canadian augmented reality and artificial intelligence company ModiFace.
The move underlines the beauty giant’s digital acceleration strategy to provide its 34 brands with the most innovative technologies in terms of services and beauty experience.
ModiFace, founded by Parham Aarabi in 2007, has developed advanced technologies of 3D virtual make-up, colour and skin diagnosis services using proprietary know-how which track facial features and colour.
ModiFace employs nearly 70 engineers, researchers and scientists who have submitted more than 200 scientific publications and registered over 30 patents.
L’Oréal Chief Digital Officer Lubomira Rochet said: “We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D. With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and choose products and brands.
“We at L’Oréal and ModiFace want to pioneer this new page of the beauty industry and serve our customers with innovative services and experiences.”
ModiFace Founder and CEO Parham Aarabi commented: “L’Oréal’s acquisition of ModiFace provides an incredible opportunity to innovate on beauty augmented reality (AR) and artificial intelligence (AI) at an unprecedented scale, the results of which will shape the beauty industry for the decades to come.
“Our entire team and I are extremely excited to be joining the L’Oréal family, and look forward to the AR/AI-enabled future that we will create together.”
