Swedish beauty-tech giant Foreo has been named the third most-searched skincare brand in the world by beauty e-tailer Lookfantastic.
Foreo reached third place in Lookfantastic’s ‘Most Popular Skincare Brands’ ranking with over 6.85 million Google searches in 2020. According to the brand, it closed off 2020 with 20 million customers and a steady growth of sales, underpinned by its success in the travel retail hotspot of Hainan.
Deciem-owned skincare brand The Ordinary ( The Estée Lauder Companies is set to increase its stake in Deciem from 29% to 76% with a three-year path to 100%), claimed the top spot with an impressive 37.06 million Google searches, followed by Neutrogena with 7.8 million.
Foreo is followed by Eucerin and Pai in fourth and fifth place with 5.6 million and 4.9 million Google searches respectively.
“While we are proud to be placed in the top three most popular skincare brands in the world, this comes as no surprise,” commented Foreo CEO Boris Trupcevic. “Foreo is known for innovation and high-quality durable products and with one Foreo device sold every ten seconds, we know people recognise a great investment. This latest glowing report of Foreo officially kicks off the ‘decade of beauty tech’ and proves that the future of beauty is most definitely — innovation and technology.”
As reported, Foreo has become the official Beauty Devices Provider for the first China International Consumer Products Expo (Hainan Expo) due to take place in Haikou on 7-10 May. To honour the Expo’s opening and with the aim of strengthening the concept of green consumption and the ‘green exhibition’ philosophy upon which the event is centred, Foreo has designed an exclusive Luna series which features Expo mascot Yuan Xiao.
