Eyewear house Marcolin celebrated its 60th anniversary with a celebration event called ‘Look at me now’.
The glamorous event, held on 22 September at the Salone d’Onore of Triennale Milano, was a joyful celebration of the company’s 60 years and presented its vision for the future. The event was also livestreamed to Marcolin stakeholders around the world.
The celebration featured video messages from Marcolin CEO & General Manager Fabrizio Curci and other key partners who paid tribute to the company’s history of craftsmanship and commitment to innovation. Craftsmanship and innovation were the two key themes of the event, which also featured in the livestreamed celebration video.
Guests were welcomed by TV Presenter/Journalist Mia Ceran, who was also the event’s Master of Ceremony and hosted the phygital evening. Celebrity guests included Italian actresses Cristiana Capotondi, Isabella Ferrari and Nicoletta Romanoff alongside high-profile KOLs, VIP partners, and media.
Known as Milan’s home of design, architecture and visual arts, the Triennale Milano was deemed the ideal venue to celebrate Marcolin’s heritage. The event space featured vertical structures and LED components, which were juxtaposed with the all-white décor of the Salone d’Onore. The terrace of the salon overlooked the museum’s gardens which showcased the contemporary artworks of local artists. It also featured a three-metre structure of the Marcolin logo.
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