Craftsmanship and innovation were the core themes of the glamorous event, which was held at the Salone d’Onore of Triennale Milano 

Eyewear house Marcolin celebrated its 60th anniversary with a celebration event called ‘Look at me now’.

The glamorous event, held on 22 September at the Salone d’Onore of Triennale Milano, was a joyful celebration of the company’s 60 years and presented its vision for the future. The event was also livestreamed to Marcolin stakeholders around the world.

The celebration featured video messages from Marcolin CEO & General Manager Fabrizio Curci and other key partners who paid tribute to the company’s history of craftsmanship and commitment to innovation. Craftsmanship and innovation were the two key themes of the event, which also featured in the livestreamed celebration video.

Marcolin CEO & General Manager Fabrizio Curci strikes a pose with Master of Ceremony, Journalist/TV Presenter Mia Ceran. The event was livestreamed to Marcolin’s stakeholders from all over the globe.

Guests were welcomed by TV Presenter/Journalist Mia Ceran, who was also the event’s Master of Ceremony and hosted the phygital evening. Celebrity guests included Italian actresses Cristiana Capotondi, Isabella Ferrari and Nicoletta Romanoff alongside high-profile KOLs, VIP partners, and media.

Known as Milan’s home of design, architecture and visual arts, the Triennale Milano was deemed the ideal venue to celebrate Marcolin’s heritage. The event space featured vertical structures and LED components, which were juxtaposed with the all-white décor of the Salone d’Onore. The terrace of the salon overlooked the museum’s gardens which showcased the contemporary artworks of local artists. It also featured a three-metre structure of the Marcolin logo.

(Left to right) Italian actress Cristiana Capotondi; Marcolin CEO & General Manager Fabrizio Curci; Italian actresses Nicoletta Romanoff and Isabella Ferrari

Note: The Moodie Davitt Report’s portfolio of titles included Sunglasses Curated, a regular eNewsletter series that offers a selection of stories focused on the key sunglasses & eyewear category in travel retail and beyond.

As with all Moodie Davitt Report media, Sunglasses Curated is free of charge. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.

Follow The Moodie Davitt Report on Linkedin:


Share this article:

Related Articles