Loch Lomond Whiskies has revamped its portfolio of single malt Scotch whiskies in global travel retail with new packaging and three new exclusive expressions.
The Loch Lomond Group – a Silver partner at the inaugural Moodie Davitt Virtual Travel Retail Expo 2020 – said its investment in the brand refresh follows strong business growth over the past five years. The company noted that Loch Lomond expressions are included in the top five fastest-growing single malt brands worldwide, are listed in over 125 markets and are featured in many duty free stores.
As reported, Loch Lomond Group launched its first global travel retail Scotch whisky range at World Duty Free’s Glasgow Airport store in 2017. The collection featured two single malt Scotch whiskies, Loch Lomond 12 Year Old and Loch Lomond Inchmurrin Madeira Cask Finish, as well as the blend Loch Lomond Signature and Loch Lomond Single Grain. A Glen Scotia travel retail range was added in 2018 and, later in the same year, the group introduced the Littlemill single malt Scotch whisky to the channel. The Littlemill offering includes an exclusive Littlemill Vintage 1992 Single Malt Scotch whisky. |
New travel retail exclusive expressions – Loch Lomond Madeira Wood Finish, Loch Lomond 14 Year Old Inchmoan and Loch Lomond 18 Year Old Inchmurrin – join Loch Lomond 12 Year Old to offer a range of flavours from the lighter and fruitier to more heavily peated.
“The global travel retail channel is fundamental to the growth of Loch Lomond Whiskies and we remain committed to it despite the recent challenges affecting travellers and travel retail worldwide” – Loch Lomond Group Global Travel Retail Managing Director André de Almeida
New packaging will be rolled out across the Loch Lomond travel retail network. The company said it aims to improve brand recognition and has introduced contemporary flavour descriptors, on gift tubes and bottles, to help travellers navigate the Loch Lomond portfolio.
The new design retains the familiar Loch Lomond stag icon and features a more prominent brand name and age statement to increase visibility on shelf. To celebrate the distillery’s location, an outline of the renowned Loch Lomond lake features on the background of gift tubes.
Loch Lomond Group Global Travel Travel Retail Managing Director André de Almeida said: “The global travel retail channel is fundamental to the growth of Loch Lomond Whiskies and we remain committed to it despite the recent challenges affecting travellers and travel retail worldwide.
“We are very proud of the success of our collections, which have performed strongly in the GTR channel since launching three years ago.”
De Almeida underlined Loch Lomond’s strong customer following. “We believe our new redesigned packaging will not only stand out on the shelves, but will also better communicate the range of flavours found in each expression,” he added.
“We continue to experience a strong demand among travellers worldwide who want to experience a taste of Scotland through Scotch whisky, and we’re confident that our range of single malts will offer something new to our customers.”
NOTE: As noted above*, Loch Lomond is among the stellar line-up of brands and companies supporting the inaugural Moodie Davitt Virtual Travel Retail Expo this October.
“We look forward to engaging with retailers worldwide as part of the inaugural Moodie Davitt Virtual Travel Retail Expo,” de Almeira said.
“I personally believe that this type of initiative will lead to a future where we continue to meet in person during conferences and exhibitions, with the added facilities and services provided virtually, creating a new hybrid format for the channel.”
The unique five-day ‘live’ Expo, followed by a 30-day showcase (click here to register) features a star-studded series of activities, including a Symposium, category workshops and a new consumer research initiative.
