L’OCCITANE Group underscored its nature positive mission at the two major trade events of the year: The Moodie Davitt Virtual Travel Retail Expo and the TFWA World Exhibition in Cannes.

Visitors at both events were invited to discover the group’s creative brand experiences and to learn more about its sustainability and biodiversity achievements.

At the Virtual Travel Retail Expo, the group showcased three of its core brands: L’OCCITANE en Provence, Elemis and Erborian. Across three sumptuous virtual environments, the company highlighted the distinctive visual identities of the brands, while also delivering Groupe L’OCCITANE’s core nature-positive message.

Guests could embark on a (virtual) hot air balloon ride to discover how L’OCCITANE en Provence is minimising its carbon footprint

Visitors could travel to Knightsbridge and explore the latest ranges from Elemis

At the L’OCCITANE en Provence room, visitors were whisked away in a hot air balloon over a field of wild Provençal flowers and Corsican Immortelle flowers. Here, they learned all about the brand’s biodiversity initiatives and how it is reducing waste on its travel retail-exclusive sets. The experience also introduced Cathy, the brand’s Immortelle producer.

At the Elemis room, which was fashioned to look like Knightsbridge in London, visitors could discover the new Pro-Collagen range; while the Erborian area featured a ‘Scan & Play’ game and highlighted the Skin Hero’s BB and CC Creams and new Super Serums.

Since its founding in 1976, L’OCCITANE Group has striven to preserve and promote biodiversity in France and the Mediterranean region, home to some of the world’s richest natural ecosystems. The company has been offering in-store recycling for a decade and has introduced recycled plastic bottles and eco-refills, now widely deployed in travel retail. It has also reduced the use of single-use plastic and integrated FSC-approved sustainable packaging.

“Eco-refills are the hero of the hour,” said L’OCCITANE Group Managing Director Travel Retail, Export, B2B & Spa Aline Valantin. “Not only do they use -85% less plastic than a normal bottle; they have reduced the use of approximately 200 tonnes of plastic each year.”

Following its participation at the recent International Union for Conservation of Nature (IUCN) Congress in Marseille, where it outlined its sustainability goals, L’OCCITANE Group said it is more committed than ever to becoming a catalyst for positive change. The programme offered five commitment pillars: to measure, avoid, reduce, restore, regenerate and transform.

L’OCCITANE Group’s biodiversity strategy is being jointly implemented alongside its climate and human development goals. The company is currently on its way to becoming B Corp certified by 2021 and achieving Net Zero carbon emissions by 2030.

Under its nature-positive mission, L’OCCITANE Group has pledged to no net loss of nature from 2020, a net positive state of nature by 2030 and a full recovery by 2050.

“As we enter the festive season, we would like to extend our warmest thanks to our travel partners and stakeholders for their unwavering support of our ambition to create a more sustainable environment in travel retail,” added Valantin. “Together, we can make that possible by continuing to promote open-source sharing of knowledge and practices around sustainability. All of us in travel retail can work together to build a ‘nature positive’ future.”

Note: The Moodie Davitt Report has launched an e-newsletter, Sustainability Curated, in association with L’OCCITANE. It offers a curated selection of key sustainability stories in travel retail and beyond.

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