French wellness brand L’Occitane is celebrating the success of its presence at the inaugural Virtual Travel Retail Expo which draws to an official close today after a one-week live show from 12 to 16 October and a one-month ‘encore’ showcase.
Commenting on the Expo via LinkedIn, Head of Global Travel Retail Marketing Mona L’Hostis said: “We are the third most-visited booth (out of 120 exhibitors), and the n°1 in Beauty! Thank you so much to The Moodie Davitt Report team with whom we created a strong partnership, in taking together the Road to Recovery.”
General Manager Travel Retail EMEA & Americas Ekaterina Levleva added: “An amazing experience & achievement for the L’Occitane TR team during the first Moodie Davitt Virtual Travel Retail Expo.
“We were proud to partner with The Moodie Davitt Report: an insightful test & learn experience and a great platform to share L’Occitane’s ‘Reset & Fly’ strategy. A big thanks to all the partners who attended the event! Looking forward to build the recovery of TR together.”
During the Virtual Expo, L’Occitane hosted a ‘Cultivator of Change’ webinar, which tells the fascinating story of the company’s sustainability journey through the years.
The beautifully-filmed piece emphasises the traceability of L’Occitane’s raw materials, taking visitors on an immersive tour of its Almond, Verbena and Immortelle flower farms. We are pleased to bring you this Engagement Lounge session in full through the video below.
