Bacardi Global Travel Retail has released a Grey Goose vodka city collection, which is available at Paris airports before rolling out to other regions.
The collection is exclusive to travel retail and features illustrations of icons and experiences of seven city destinations – Paris, London, Mumbai, Sydney, Dubai, Singapore and New York – on colourful gift tubes, which contain a 1-litre bottle of Grey Goose vodka.
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The range was created as part of Grey Goose’s global ‘Live Victoriously’ campaign, and aims to encourage travelling consumers to celebrate personal moments from their travels.
Bacardi Global Travel Retail Managing Director Vinay Golikeri said the company chose seven of the world’s most iconic cities to launch the collection, which highlights Grey Goose’s versatility.
“The collection is unique to travel retail and so provides the double appeal of differentiation and gifting – two of the most important purchase cues for our shoppers,” he said.
https://www.youtube.com/watch?v=RwrUnUGSyHU
Grey Goose Global Chief Marketing Officer Lee Applbaum added: “Live Victoriously is centred around the philosophy that you deserve better than ‘good enough’. You don’t need a special occasion to enjoy Grey Goose simply because it’s credited as a quality product. Living victoriously is recognising that you are the special occasion.”
