CHINA. Issue 4 of i免税中国 (literally ‘Love Duty Free, Love China’) is now available on WeChat, the popular Chinese social media platform.
The fortnightly industry information service is a joint venture between The Moodie Davitt Report and Chinese travel retail information provider DutyFreeExpert.
It provides news from the Chinese aviation travel retail and duty free market and on Chinese shopping overseas. It also brings Chinese readers highlights of the most important international brand, retail, aviation and tourism developments.
Readers anywhere in the world can simply scan the QR code below to read issue 4 of i爱免税中国 or simply click on this link https://mp.weixin.qq.com/s/QBx5u1N2wG6QZ566A9FuNg
Background to i免税中国 (‘Love Duty Free, Love China’)
The new title presents a breakthrough alliance between two long-established market-leading players.
The Moodie Davitt Report is the leading international information source for the global travel retail industry.
DutyFreeExpert is published by Jason Cao, one of China’s most respected travel retail executives. Jason held several senior roles at Sunrise Duty Free from 2001 until 2013. He then founded his own company, Shanghai-based Amberich International, providing a range of training, consulting, channel management and headhunting services to China’s burgeoning travel retail sector.
He successfully launched DutyFreeExpert, a WeChat platform service which now attracts 13,500 industry followers, mainly in China. Average monthly views last year climbed to 37,000. DutyFreeExpert has become the most influential Chinese-language travel retail sector media.
The new joint venture deepens a long-standing informal information-sharing service between The Moodie Davitt Report and DutyFreeExpert over recent years.
“The Moodie Davitt Report is the most famous and professional media in the global duty free and travel retail market, while DutyFreeExpert is the most influential news media in reporting on China’s duty free market from its WeChat platform,” said Jason Cao.
“The joint venture title i免税中国 means Love Duty Free, Love China, and will be a powerful channel to report and highlight China’s key duty free and travel retail market developments, information on Chinese shoppers abroad, and highlights from the international travel retail community. We are excited that readers in China – retailers, airports and brands – will benefit from the launch of i免税中国.”
Martin Moodie said: “The combination of The Moodie Davitt Report’s powerful international reach and well-established reputation in China with DutyFreeExpert’s reputation, market insight, linguistic expertise and proven WeChat following will ensure that i免税中国 – Love China, Love Duty Free quickly becomes indispensable reading in China. Jason Cao is widely respected in China’s travel retail market and we are delighted to be working with him to improve the level of market information to Chinese speakers in this vital marketplace.”
Footnote: This year’s Trinity Forum will be held in Shanghai on 31 October and 1 November. For details click here.