Travel accessories company Travel Blue has revealed its latest innovation for travel and home use, the ‘Pump & Fill Pillow’, (patent pending).
Tasked with creating a product that would “soothe the mood” amid the COVID-19 crisis, Travel Blue’s engineering team converted the brand’s popular neck pillow into a practical, liquid-filled alternative to help users “relax and forget about the troubles outside”.
The ‘Pump & Fill Pillow’ can accommodate the user’s favourite choice of beverage, from beer to wine to iced tea (hot tea is not recommended). It can be used at home and subject to security rules on LAGs, in the travel environment too. Travel Blue said it would allow the traveller to doze off on a long-haul flight with their neck supported by the comfort of a water-bed-style pillow, while they gently sip on their favourite drink.
The brand owner said that leading beer, wines & spirits brands had displayed “keen interest” in the concept as a marketing tool, with retailers eyeing the opportunity for value-added sales.
