Lindt & Sprüngli Travel Retail will reveal the latest travel retail exclusive Lindt products at next week’s TFWA Asia Pacific Exhibition (Basement 2 H2).
The products, Lindt & Sprüngli Travel Retail said, cover all shopping motivations, including self-consumption, sharing and gifting. Their launch will be supported by a new Lindor ‘spread moments of bliss around’ global campaign.
The 175g Lindor tube range was developed to meet a growing demand for smaller pack sizes from Asian travellers and retailers while a 397g Lindor Dark Selection joins the product line-up to meet a growing trend towards dark chocolate in the Asia Pacific region.
Other products launching at the Singapore event include the 2020 Lindt Chinese New Year Collection, which includes a 500g Assorted Napolitains Carrier Box, and a new 145g Swiss Masterpieces Festive Edition. Both feature updated designs based on the Chinese New Year theme of fireworks. Lindor Milk Gift Tube also sports a new design.
Lindt & Sprüngli Travel Retail will also showcase a new Lindt Fruit Sensation range which combines Lindt dark chocolate with a soft, fruity centre in three flavours: Raspberry & Cranberry, Blueberry & Acai and Orange & Pink Grapefruit. The range is available in resealable 150g pouch bags.
Lindt’s new-look booth features a Lindt Magical Selfie Mirror and live chocolate-making demonstrations by Lindt Master Chocolatiers.
Lindt & Sprüngli Travel Retail noted untapped potential in the confectionery category in Asia Pacific travel retail.
“Although Asian consumers make a substantial contribution to international confectionery sales and the increasing premiumisation of the confectionery market, there is still some potential to meet their specific needs,” the company said.
“Asian passengers highly value product quality, and are willing to pay more for confectionery gifts and treats compared to the average passenger.”
Lindt & Sprüngli Global Duty Free Division Head Peter Zehnder commented: “The new Lindt TFWA Singapore booth is a symbol of how to bring our mission of sharing magical moments to life.
“Offering freshly handmade chocolate delicacies, high level of personalisation and interactive experience with the brand, the booth is a stunning evocation of the creative spirit of the Master Chocolatiers.”
