Lindt & Sprüngli Travel Retail is continuing its mission to “make passenger journeys more magical” through a new Travel the World campaign.
Promotions in selected airports in Europe, the Middle East and South America are targeting millennial shoppers as Lindt & Sprüngli Travel Retail seeks to embrace research that reveals growing passenger interest in tailored and souvenir products.
The Travel the World campaign spotlights the new 360g Lindt Napolitains World Traveller Collection range.
It features suitcase-style souvenir tins offering six flavours: Swiss Milk, Hazelnut, Dark, Lindor Milk, Cresta Milk-Crisp and Cresta White-Crisp. Lindt Napolitains World Traveller Collection is available in five designs representing top holiday destinations in the UK, US, Brazil, Switzerland and Spain.
Lindt & Sprüngli Travel Retail described the range, and its reusable tins, as a “must-have collector’s item”.
Lindt & Sprüngli Travel Retail launched the first stage of the Travel the World campaign in June at Zürich Airport. There the campaign included large ZRH letters to represent the airport and presented travellers with social media photo and sharing opportunities.
The airport’s Lindt Chocolate Boutique offered customers samples of Lindt Napolitains chocolates and exclusive luggage tags. The store also featured an interactive Magical Selfie Mirror with various frames giving customers the chance to print out or digitally send photos.
The campaign rolled out to airports in São Paulo and Rio de Janeiro last month and will also run at London Heathrow, Madrid, Barcelona and Dubai airports. It is supported with an influencer and Instagram initiative with the hashtag #LindtWorldTravellerCollection.
Lindt & Sprüngli Travel Retail noted that research by The NPD Group indicated that gifting remains one of the primary purchase drivers in the confectionery category, with travellers “frequently buying exclusive and destination-themed confectionery products as presents and souvenirs”.
Lindt & Sprüngli Global Duty Free Division Head Peter Zehnder said: “The summer holiday period traditionally leads to an uptick in confectionery sales, with more people travelling for leisure and looking for unique gifts and souvenirs to take home.
“Our research shows that all-important millennial travellers are increasingly seeking highly personalised gifts that evoke a genuine sense of place.”
