Lindt & Sprüngli Travel Retail is launching travel retail-exclusive products at the TFWA World Exhibition & Conference, being held this week in Cannes.
The confectionery company has developed a new Assorted Napolitains snacking range. The ‘World Traveller Collection’ targets the gifting market and aims to take consumers on a “taste journey” of the finest Swiss premium chocolate.
The collection (pictured below) contains six flavours: Swiss Milk, Hazelnut, Lindor Milk, Dark, Cresta Milk and Cresta White. Each tin comes in one of five designs featuring the flag of Brazil, Spain, the UK, the USA or Switzerland.
The launch will be supported by a 360-degree interactive promotional campaign, according to Lindt & Sprüngli. It will feature trolley displays and high profile promotions that aim to capture Sense of Place at certain airports. Oversized accessories, pictures and digital screens will be complemented by an interactive ‘Spin & Win’ game. Top prize is an “around the world” ticket but travellers can also win World Traveller Collection luggage tags.
“The World Traveller Collection provides duty free shoppers with an iconic travel retail gifting solution that really sets itself apart from the offer on the high street,” said Lindt & Sprüngli Global Duty Free Division Head Peter Zehnder.
“Gift solutions are the most important driver of purchase after price and value. Tapping into a strong demand for souvenir gifts, (which is the second most important motive for gift buying in travel retail), it also has appeal to the all-important Millennial traveller, who is always on the hunt for a real experience from a particular destination.
“It’s a perfect product to create impact and has the genuine stopping power that can increase penetration – particularly important when only 17% of passengers shop in confectionery, and we know that collectables help to drive higher basket value in travel retail.”
