Lindt & Sprüngli has outlined plans to capitalise on the point-of-sale potential in Americas duty free stores as it looks to build on its success in the region.
The Swiss confectionery brand said its strong position in Americas travel retail is not reflected fully in the space given within duty free stores. This, according to Lindt, is especially true in North America, where the brand’s sales are growing into high double-digit numbers. Lindt said it is working with its key customers to redress the balance.
Lindt said the appointment of Mohammed Aldahabi as Sales Manager Travel Retail North America has been a key step to “moving forward on the road to success within the region”.
Lindt Head of Global Duty Free Division Peter Zehnder said: “For us, as for many in the travel retail business, the Americas is a key priority and it is important for us to forge even stronger relationships driving the confectionery category.
“We kept our engagement during the recession in Brazil and are happy with our clients in Latin America to see the positive market development starting last year. We will continue to invest and support the growth of our business here and the development of our commercial partnerships.”
Lindt is attending next week’s Summit of the Americas (booth 1305) where it will showcase a range of chocolates, including new Coconut Edition and Travel Souvenir Range.
The Lindt Travel Souvenir Collection, one of the brand’s best-selling ranges in the Americas, comprises two travel souvenirs: the Lindt Tin Suitcase (360g) and the Lindt Chocolate Trolleys (600g). Both feature assorted Napolitains in six flavours: Milk, Milk Hazelnut, Lindor Surfin, Cresta Mil and Cresta White. Three new tourist souvenirs from the Assorted Napolitains range have also been added.
The range is being promoted in the USA alongside a 360° campaign comprising engaging and interactive point-of-sale content. Personalised USA stickers are available with the purchase of any Lindt Assorted Napolitains product.
The Lindt Coconut Edition brings together three best-selling Lindt formats, the Lindor Tube, the Assorted Napolitains and the 300g Tablet, with an exotic flavour.
Lindt Sales Manager Travel Retail North America Mohammed Aldahabi said: “I am delighted to be a part of this dynamic region. Last year, we made great progress especially with distribution and building a solid relationship with our partner, Otis McAllister.
“I am thrilled to be part of the travel retail section of the business here at Lindt, with exciting products such as our elegant and customisable Lindt Tin Suitcase, which add great variety to the Lindt Souvenir Collection.”