Lindt & Sprüngli Travel Retail and Dubai Duty Free have joined forces to pre-launch the Lindt Travel Souvenir Collection.
The collection launched on 8 March and high-profile promotions took place from 15 to 31 March in arrivals and departures at Dubai International Airport. Promotions included a -15% discount on the Lindt Tin Suitcase, -20% off Lindt Chocolate Trolleys and -20% off regular Assorted Napolitains (500g).
The Lindt Travel Souvenir Collection comprises two items: the Lindt Tin Suitcase 360g and the Lindt Chocolate Trolleys 600g. Both products include Assorted Napolitains in six flavours: Milk, Milk Hazelnut, Surfin, Lindor, Cresta Milk and Cresta White.
Dubai-themed stickers accompany each of the product ranges, allowing customers to style their tins.
Lindt Head of Global Duty Free Division Peter Zehnder said: “We have always had a great partnership with Dubai Duty Free and over a long and fruitful relationship, have conducted several global pre-launches. Our commitment to building premium partnerships has helped develop and sustain a strong bond. As a result of this rewarding partnership, Lindt has been the number one brand for more than a decade at Dubai Duty Free, with Lindt Napolitains being the best-selling item.”
Dubai Duty Free Senior Vice President for Purchasing Saba Tahir added: “We are delighted that Lindt has collaborated with us again to be the first travel retailer to showcase their latest collection, which is a great addition to Dubai Duty Free’s continuing programme of worldwide exclusive launches.
“With its unique packaging and broad range of promotional activities for this special Lindt Travel Souvenir Collection, it will surely create considerable awareness and excitement among our customers and lovers of the brand. The 2017 pre-launch of the Lindt Chocolate Trolleys was a major success, and we are aiming to achieve new records with the Lindt 2018 pre-launch.”
