Bacardi Global Travel Retail has launched the 2018 limited-edition Riviera bottle from Grey Goose vodka. It will feature in a shopper engagement campaign at airports this summer, including Mumbai and Paris Charles De Gaulle.
The 2018 bottle has been designed by renowned illustrator Quentin Monge. It pays homage to the brand’s French heritage and reflects Monge’s signature ‘stylishly whimsical’ take on his home region of Provence, the scenic birthplace of many artists including Henri Matisse and Marc Chagall.
The airport campaign will invite travellers to hop on a bike and cycle their way through the French Riviera, as imagined by Quentin Monge in an animated digital montage. Photos and video can be shared on social media platforms as an instant ‘postcard’ from their journey.
“We’re extremely excited with the 2018 airport campaign for Grey Goose vodka, our best yet in bringing to life the French Riviera in a way that creates maximum fun and positive disruption, designed to drive demand for Grey Goose instore,” said Managing Director & Vice President – Global Travel Retail and Commercial Development Mike Birch.
“The new limited edition bottle epitomizes French heritage and summertime vibes and, with similar domestic market campaigns running globally, there will be high consumer awareness of Grey Goose as the ultimate partner for a great summer cocktail.”