Leonidas targets impulse purchases with new For You collection

Belgian chocolate specialist Leonidas will highlight a For You collection at the TFWA Exhibition (Blue Village, D24).

The new range offers six-piece Duetto and Louise packs in green and pink gift boxes.

Especially For You: Leonidas targets gifting and impulse purchases with its new range.

Leonidas said its Duetto assortment was developed with two flavours: Strawberry & Balsamic, a dark chocolate-covered ganache with strawberry and a hint of balsamic vinegar; and Nougat & Sesame, a milk chocolate-covered ganache with nougat cream and sesame seeds. Yuzu & Dragon fruit, a white chocolate-covered ganache with yuzu and dragon fruit, was added in 2017.

Louise includes a white chocolate caramel-flavoured praliné with caramelised hazelnuts; a milk chocolate praliné with caramel flavour; and a dark chocolate praliné also with caramel flavour. Leonidas said the Louise assortment is one of the brand’s best-selling ranges.

For You: A new range for chocolate lovers who are looking for unusual flavour combinations.

Leonidas Global Travel Retail Manager Nelly Sannwald said: “There was a gap in our product offer for smaller gifting items which would appeal to the shopper who seeks a little something for a friend, or indeed for himself.

“We have noted increased demand for unusual flavour combinations, so the For You range offers three nutty, caramel-based flavours and three more exotic, fruity flavours.” At less than €10, the range is ideal for checkouts and cross-category merchandising, she added.

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