Estée Lauder has strengthened its lipstick offer with new Pure Color Love, a collection of “high-impact” lipsticks in a variety of shades and finishes. Pure Color Love will be available in travel retail locations worldwide from April.
The range comprises 27 shades in three finishes: Ultra Mattes (rich matte, bold colour), Shimmer Pearls (bold, shimmer colour with high pearl) and Edgy Cremes (bold, creamy colour).
Shimmer Pearls and Edgy Cremes feature true colour pigments and have medium, buildable coverage that is said to glide on easily. Ultra Mattes contain a soft, “virtually weightless” formula with a ‘mattified’ finish and are said to provide full coverage.
All Pure Color Love lipsticks are infused with a natural blend of pomegranate, mango and acai which help condition and soften lips, and feature a sweet vanilla flavour.
The new range is supported by a video campaign, called ‘Wild Love’, which features Jenner and American singer Elle King.
https://www.youtube.com/watch?v=hy-nfZ6cLjM
