Lancôme spreads holiday magic with first-ever Hainan hotel partnerships : Moodie Davitt Report

**Where travel retail meets hospitality: Lancôme is merging the travel retail shopping experience with hospitality through the innovative O2O campaign**

Lancôme Travel Retail Asia Pacific is celebrating the end-year festive season with its first-ever strategic partnership with two key hotels in Hainan – The Westin Sanya Haitang Bay Resort and the InterContinental Sanya Haitang Bay Resort.

The Lancôme Holiday Magic 2020 campaign runs from 5 December to 15 January. The hotel alliances mark a milestone in the beauty brand’s efforts to stay at the forefront of the domestic travel trend and festive season in Hainan.

**The Lancôme Holiday Magic 2020 campaign celebrates the holiday season and also keeps Lancôme at the forefront of Hainan’s domestic travel retail trend**

The campaign merges online and offline activations, deploying different pre-store visit touchpoints throughout a traveller’s stay at the hotels.

The Lancôme Holiday Magic journey begins at The Westin Sanya Haitang Bay Resort and the Intercontinental Sanya Haitang Bay Resort.

Striking 26-foot tall sparkling pink Eiffel Towers take centre-stage at both hotels accompanied by Lancôme ambassadors giving away fresh roses along with festive holiday greetings to guests at both hotels.

Hotel guests can scan QR codes next to the Eiffel Towers which invite them to visit the Lancôme e-store and discover all the L’Oréal-owned beauty brand’s festive deals.

The journey continues as guests are led to visit Lancôme’s physical boutiques at the China Duty Free Group-run Sanya International Duty Free Shopping Complex.

“Together with The Westin Sanya Haitang Bay Resort and the InterContinental Sanya Haitang Bay Resort, I am excited to bring Lancôme’s holiday magic to travellers in Hainan,” commented Lancôme Travel Retail Asia Pacific General Manager Stevie Wong.

“The collaboration between hospitality and beauty travel retail is indeed an important milestone. I am pleased to re-invent and usher in a brand-new travel retail consumer shopping experience by fusing beauty with digital innovations and services.”

**Lancôme’s sparkling Eiffel Tower makes a seasonal return to The Westin Sanya Haitang Bay Resort and the InterContinental Sanya Haitang Bay Resort this 2020**

Hainan Island: Travel retail’s global hotspot

The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.

The report will feature:

Comment & analysis on the seismic impact of the new offshore duty free policy in Hainan since 1 July
The potential of new offshore duty free allowances across categories from beauty to fashion and watches and from wines & spirits to consumer electronics
Major interviews with and profiles of China Duty Free Group, CNSC, Hailvtou Sanya Downtown, Hainan Provincial Bureau of International Economic Development and others, with a special focus on the ambitious Hainan Free Trade Port project
Beyond Hainan, we examine the rebound in the China domestic market, assess prospects for Chinese airports and hopes for an eventual return to international travel. With input from leading travel retailers in the Mainland, Macau and Hong Kong markets
The ecommerce drive: Assessing the potential of the partnership between travel retail’s long-time market leader Dufry and the digital powerhouse Alibaba; plus digital strategies at CDFG and other major players
With contributions from our content partners Globuy, iClick, Jessica’s Secret and DutyFree Expert on trends among Chinese consumers and the duty free market

Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition.

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