Yesterday (7 July), Lancôme General Manager Françoise Lehmann hosted a “˜WÔW’ party at the Casino de Paris, to celebrate the 80th anniversary of the brand, which was founded by Armand Petitjean in 1935.
The event was attended by more than 1,200 guests from the worlds of fashion, film and art, plus a number of Lancôme’s ambassadresses, including Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy. Former face Isabella Rossellini was the mistress of ceremony. Pop star Kylie gave a private concert, after which came a set by French DJ Kiddy Smile.
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L to r: Nicolas Hieronimus, Françoise Lehmann and Jean-Paul Agon welcomed guests to Lancôme’s ‘WÔW’ party |
The party was described by Lancôme as the brand’s opportunity to celebrate its unique take on French beauty. Highlights included a surrealistic photocall that saw guests strike a pose amongst giant cut-outs of the brand’s iconic products and symbols, and the fresh rose arch entrance.
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The party guest-list included a number of Lancôme’s ambassadresses – past and present |
Lehmann, together with Jean-Paul Agon (Chairman and Chief Executive Officer of L’Oréal), and Nicolas Hieronimus (President Selective Divisions of L’Oréal), greeted an impressive list of guests on the red carpet. The roll call included: Elettra Rossellini Wiedemann, Michelle Rodriguez, John Legend, Chrissy Teigen, Ellen von Unwerth, Ian Bohen, Soko, Peter Lindberg, Jin Min Han, Petra Nemcova, Nicole Warne, Hanne Gaby Odiele, Lily Donaldson, Daria Strokous, Izabel Goulart, Mert Alas & Marcus Piggott, Riccardo Tisci, Anna Ewers, Les Twins, Emmanuelle Alt, Caroline Vreeland, Anthony Vaccarello, Christina Pitanguy, Kristina Bazan, Billy Hell, Erica Pelosini, Candela Novembre, Ulyana Sergeenko, Yiqing Yin, Alexandre Mattiussi, Joséphine de La Baume, Miroslava Duma, Chiara Ferragni, Elena Perminova, Jacquemus, Jamie Bochert, Gaia Weiss, Cameron Silver, Sveva Alviti, Jeanne Damas, Eva Doll, Clara Paget, Anna Cleveland, Cécile Togni, Chrystel Saint Louis Augustin.
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The redoubtable Miss Minogue treated party guests to a private concert |
Caroline de Maigret, the Parisian muse of Lancôme, and Lisa Eldridge, recently appointed Creative Director of Lancôme Make-Up, were also in attendance.
The party is just one event within a year-long celebration that has included the publication of coffee-table book Editions du Regard, the creation of the first web-only, limited-edition Lancôme products, and a participative digital platform, designed as a tribute to Lancôme’s customers, called “You are Lancôme”. Five participants who entered this creative “˜selfie’ contest won a ticket to the WÔW party last night.
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The party was attended by more than 1,200 guests from the worlds of fashion, film and art |
The celebrations will reach their climax in December with the launch of two special limited editions: the re-release of Les Jumelés, a jewelled lipstick case from Lancôme’s archives, and a special presentation of the new La Vie est Belle l’Extrait, created by France’s oldest luxury jeweller, Mellerio dit Mellers.
