Lancôme has announced that the latest face of its brand will be 20-year-old American actress and model Taylor Hill.

The new spokeswoman, who has over four million social media followers, brings a young and loyal following to her Lancôme role, said the brand.

Taylor Hill’s career so far has included being photographed by Mert Alas and Marcus Piggott, the photographers behind the Lancôme visuals for the last three years. The model and actress also has a Victoria’s Secret campaign to her name and can currently be seen in cinemas making her screen debut in The Neon Demon, a film by Nicolas Winding Refn.

Taylor Hill: model/actress/social media presence and now Lancôme ambassadress (© Joseph Paradiso and Yuki/Lancôme)

Taylor Hill was chosen as ambassadress for her ability to “cultivate happiness and inspire women” (© Joseph Paradiso and Yuki/Lancôme)

Lancôme International General Manager Françoise Lehmann said: “We are delighted about this new collaboration with Taylor, who represents a modern Lancôme, in harmony with its time, with a subtle mix of sensuality, ingenuousness and sweet yet striking beauty. She is a very inspiring young woman for her generation.”

Taylor Hill said: “I am very excited and honoured to join Lancôme. I love the vision behind this feminine brand. This new role of ambassadress is a major step in my career, a dream that has become reality.”