FRANCE. Lagardère Travel Retail took part in the Action Against Hunger/Action Contre la Faim (ACH) challenge last month, raising €43,630 (US$58,260) for the charity.
It was the sixth consecutive year that the company has joined the sporting event. The duty free and travel retailer entered a team of 250 which joined over 3,000 runners, walkers, Zumba dancers, climbers, boxers and other sporting disciplines at La Défense, the Parisian business district.
The funds that Lagardère Travel Retail raised contributed to ACH racking up a total of €751,000 (US$1 million) with which the charity will be able to take care of 3,755 children suffering from acute malnutrition (based on a 10-week treatment).
ACH was founded in France in 1979 among other ‘second generation’ humanitarian organisations, described as “agencies seeking a brand of humanitarian politics that could influence political actors and outcomes, not just mitigate atrocities on the ground”.
According to the charity, the resulting organisational shift “has revolutionised how humanitarian professionals responded to international crises and interacted with key actors, institutions, and agencies”.