UK. Chanel, in partnership with Lagardère Travel Retail, has opened a new concept boutique at London Luton Airport. The 65sq m shop-in-shop is the first of its kind for Chanel in global travel retail.
The space invites customers to experience the full range of Chanel make-up, skincare and perfume. Passengers are encouraged to experiment with the brand’s extensive range of textures, tone and colour. All purchases are gift-wrapped and placed in a gift box and bag.
Chanel’s luxury Les Exclusifs fragrance collection is available in-store, marking the first time the collection has been available at London Luton Airport. Specialist beauty consultants introduce travellers to Chanel’s complete fragrance portfolio, including best-sellers Chanel N°5 and Coco Mademoiselle, at the Espace Parfum.
“To have secured the brand’s endorsement on the exciting transformation that’s ongoing at the airport, is fantastic” – London Luton Airport Chief Commercial Officer Jonathon Pollard
Lagardère Travel Retail UK & Ireland Managing Director Amaury Dehen said: “The Chanel boutique opening at London Luton Airport has been a very long time in the making. We are thrilled to announce this new concept store at our UK flagship airport. I really hope our customers will be as pleased as we are with this innovative new concept – delivered by one of our most prestigious brands.”
London Luton Airport Chief Commercial Officer Jonathon Pollard added: “We are delighted to welcome the new Chanel boutique here at London Luton Airport – it has been a source of real excitement for us, representing a flagship component of our newly redeveloped terminal retail environment.
“To have secured the brand’s endorsement on the exciting transformation that’s ongoing at the airport, is fantastic. Most important of all, we know already our customers love the Chanel brand and I’m very confident it will be a huge success all round.”
