SWITZERLAND. Lagardère Travel Retail has opened the first airport pop-up store for the Karl Lagerfeld fashion brand in Geneva. The shop, which opened in January and remains in place until the end of February, houses a range of branded goods including bags, small leather goods and travel accessories.
It also showcases the Karl Ikonik collection, which features playful graphics of Lagerfeld’s cat Choupette and Lagerfeld himself in signature attire: sunglasses, leather gloves and a tuxedo blazer.
Geneva Airport Head of Commercial Concessions Christelle Hutin said: “We are always proud to showcase global fashion brands like Karl Lagerfeld. Our passengers are the right target for the brand, and we are glad to have partnered with Lagardère Travel Retail to launch the first Karl Lagerfeld travel retail outlet at our airport.”
Lagardère Travel Retail CEO Switzerland Pascal Le Droff said: “Our team, together with Geneva International Airport, did a great job to bring this store to life. It is precisely the kind of concept we want to offer to travellers – lifestyle, experience and uniqueness.”
The brand’s retail network spans more than 250 monobrand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The brand also has a strong wholesale distribution network in Europe, the Middle East and Asia and an extended reach through online site karl.com
