FRANCE/INTERNATIONAL. Lagardère Travel Retail has introduced a new concept, Pick & Go, designed to offer travellers “safe and easy access” to packaged food products in its stores. Launched in France on 28 July, Pick & Go will be rolled out in at least 15 countries between now and October.

Available across all three of the company’s business lines (travel essentials, foodservice and duty free), the branding and proposition is consistent across stores and features basic, packaged food products sold at competitive prices, according to the retailer. Pick & Go also includes a kids’ menu.

The Pick & Go branding will be consistent across territories and business lines, says the retailer

Lagardère Travel Retail noted: “In the current sanitary context, customers want to be reassured about products’ safety. They are also looking for an alternative to onboard catering which most airlines and train operators have stopped due to COVID-19.”

Mélanie Guilldou: Responding to changing traveller needs in the face of COVID-19

A collaboration between local teams in the Lagardère Travel Retail network and the global and business lines teams, Pick & Go is “a flexible, adaptable concept,” said the company. Menus can vary by country and the full selection is available to customers via a QR code they can scan. The brand identity and tag line ‘Enjoy, we Care’ is similar across all stores.

Lagardère Travel Retail Executive Vice President, Foodservice Mélanie Guilldou said: “We have launched Pick & Go to quickly respond to the needs of end customers who want to find a safe and affordable alternative to onboard catering, and of landlords who want to maximise the time passengers spend in airports and stations.

“We have been able to quickly roll out this very customer-centric proposition across all three lines of activities which is really unique for a travel retailer.

“Pick & Go is a great illustration of how we strive to come up with agile and innovative solutions to respond to the needs of B2C and B2B customers in a difficult environment. I’m very confident that Pick & Go can be successful beyond the sanitary crisis.”