AUSTRALIA. Lagardère Travel Retail Pacific and Nestlé this week extended the retailer’s exclusive partnership with KitKat Chocolatory by launching a KitKat Chocolatory Mix Your Break range within the Relay store at Cairns Airport’s domestic terminal.
Drawing on inspiration from the KitKat Chocolatory concept store in Sydney, the interactive experience is designed to drive exploration, brand experience and Instagram-worthy moments, dominating an entire wall of the Relay store.
The new KitKat Mix Your Break range allows travellers to pick their perfect break from a range of KitKat flavours, some not found anywhere else, including Lotus Biscoff, Strawberry Cheesecake, Cherry Brownie, Gooey Caramel, Hazelnut, Tiramisu, Cookies & Cream and Crème Brulee, which can be purchased in packs of 10, 20 or 45.
The Mix Your Break range bolsters the core KitKat range and several travel retail-exclusive products, which are also available in Lagardere Travel Retail stores across Sydney Airport’s domestic Terminal 2.
Lagardère Travel Retail Pacific CEO Przemek Lesniak said: “After months of work by our team in partnership with Nestlé, we are thrilled to see Mix Your Break now in-store. We look forward to continuing expanding the KitKat Chocolatory range across our network in the coming months and years and thank Cairns Airport for their trust in us to bring unique experiences to travellers in time for travel to ramp up again.”
Nestlé Confectionery Head of Marketing Joyce Tan said, “The Mix Your Break range is one of the most popular experiences in our KitKat Chocolatory concept store with locals and visitors alike. Allowing fans to choose their break, their way, it features unique and favourite KitKat flavours from Australia and around the world. Available in a travel-friendly size, it’s a premium KitKat experience for those on the go, so we’re incredibly excited to bring this concept to life for those visiting Cairns Relay.”
Lagardère Travel Retail operates the largest network of travel retail stores in the Pacific region, operating food service, travel essentials and duty free outlets in 21 airports across Australia, New Zealand and New Caledonia.
