SWITZERLAND. Fenicia-owned Italian fashion brand Camicissima has continued its expansion in travel retail with the opening of a dedicated corner at Geneva Airport in partnership with Lagardére Travel Retail.
The brand and retailer previously partnered for six openings at French airports in January for a test period: at Marseille, Nice, Bordeaux, Toulouse and Lyon airports (with two launches at Lyon).
The Camicissima corners offer shirts from the brand’s Permanent collection and a knitwear range aimed at business travellers through an exclusive travel promotion.
Camicissima said Geneva Airport – which is celebrating its 100th anniversary this year – is a strategic location given its high number of international and business travellers. The airport saw traffic increase +1.4% year-on-year in 2019, to 18 million.
“The new opening in Switzerland is another step towards Camicissima’s expansion plan in the travel retail channel,” said Fenicia Chairman Fabio Candido. “This formula will allow us to test new ways to enter new foreign markets.”
