French fashion label Lacoste has opened a 50sq m store at Shilla IPark Duty Free in Seoul.
Lacoste said it was “thrilled” to have a presence at Shilla IPark, which its operating partners describe as the world’s largest downtown duty free shop.
“This opening will allow us to further enhance our presence in Asia,” said Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre. “Thanks to HDC Shilla for their great partnership.”
Lacoste said that travel retail “offers a unique opportunity to connect with consumers and highlight the brand all over the world”. Its commitment to the channel is evidenced by 170 travel retail stores worldwide, which feature channel-specific product offerings and visual merchandising.
The brand also noted that it will look to continue travel retail growth, expanding into new markets, connecting with consumers via different methods, and entering new areas such as cruises and online duty free.
