Lacoste has bolstered its Asia Pacific presence with the opening of a 38sq m store at Lotte Duty Free World Tower in Seoul.
The new store reinforces Lacoste’s aim to strengthen and expand its presence in new geographical areas and find new ways of connecting with consumers before, during and after their trips.
Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre said: “We are thrilled to open this store in Lotte Duty Free World Tower. This opening in partnership with Lotte will allow us to further enhance our presence in Asia.”
Lotte Duty Free World Tower reopened on 5 January 2017 after being forced to close for 193 days following its unsuccessful 2015 bid to retain its licence.
