La Mer is set to capitalise on its popularity among male consumers with a new set, called Men’s Skin Essentials. It is being launched this month into selected La Mer travel retail locations worldwide.

The La Mer portfolio offers men a simple, streamlined range of products that fit into any pre- or post-shave routine, according to the brand. The signature Miracle Brothâ„¢, at the heart of every La Mer product, is said to counter dryness and soothe irritation, helping skin look firmer, smoother and protected against future damage.

Because real men do moisturise: La Mer’s new Men’s Skin Essentials Set

The La Mer men’s regimen comprises moisturisers in four formulas (The Moisturizing Cream, The Moisturizing Lotion, The Moisturizing Gel Crème and The Oil Absorbing Lotion); a selection of cleansers (which feature positively charged waters and magnetized tourmaline to thoroughly but gently lift dirt, debris and pollutants away from the skin); a Tonic (to re-balance and tone) and eye treatments (The Eye Concentrate and The Eye Balm Intense).

The La Mer Men’s Skin Essentials set contains portable, travel-size versions of a cleanser, tonic, moisturiser and eye product, plus La Mer’s popular Lip Balm, presented in a sleek, black case.