USA. Travel retail restaurateur HMSHost has introduced a new Latin American cuisine concept La Familia, in response to a rising trend in Latin dining and high-end tequila in North America.

La Familia is a vibrant cocktail bar and restaurant concept serving cuisine from across Latin America, contemporary craft cocktails and an assortment of tequilas.

Hollywood premiere: HMSHost’s La Familia concept at Fort Lauderdale-Hollywood International Airport Terminal 1

HMSHost has opened two locations of La Familia to date –  at Los Angeles International Airport Terminal 3 and Fort Lauderdale-Hollywood International Airport Terminal 1. More locations will be announced.

The Los Angeles International Airport Terminal 3 La Familia restaurant

“Latin America is a wonderfully diverse region with a varied and rich culinary landscape,” said HMSHost Executive Vice President of Restaurant Development Stephanie Havard. “We created La Familia to give travellers a true taste of this diversity with a variety of flavours and on-trend regional specialties, coupled with an expansive menu of select tequilas and an edgy, art-forward design.”

The concept’s design elements take inspiration from the blue agave plant—with bright blue hues and geometric applications of the shape of the piña – the heart of the plant

“The sights, sounds, and aromas of La Familia create a unique dining experience and we look forward to delighting our guests – and their senses – with this latest creation.”

The family restaurant concept is emphasised in its name, meaning ‘the family’. Its authentic street taco menu offers staples such as Baja Beer Battered Fish and Fire Roasted Chicken, and more contemporary tacos such as Pork Belly and Roasted Portobello.

A vibrant Latin American menu includes tacos, tostadas and arepas

Other dishes from around the region include Arepas De Carne Asada, Pork Belly Tamal and Arroz Con Pollo. La Familia’s own menu creations features items such as Tostones Bravos made with golden brown plantains, pork carnitas, jicama and avocado-jalapeno crema.

Breakfast is also served— items include the Breakfast Torta on a telera roll with scrambled eggs, smoked bacon, guacamole, queso blanco, chipotle aioli and tater tots.

Focusing on quality tequila, which is meant to be sipped rather than just mixed or shot, La Familia’s selection of over 80 varieties – blanco, reposado, anejo and extra anejo – are available across a range of price points.

Sipped not shot: The tequila menu spans over 80 varieties across blanco, reposado, anejo and extra anejo expressions

A collection of mezcal, original cocktails and beers round out the menu that includes homemade Michelada beer cocktails, Jose Cuervo Reserva De La Familia and the Maestro Dobel Diamante cocktails.

Design elements create a Latin American ambience, paying tribute to the blue agave plant—with bright blue hues and geometric applications in the shape of the piña – the heart of the plant that is used to produce superior tequilas. Mexican Day of the Dead artwork is incorporated into murals, menus and other elements of each location.

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The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. This year’s FAB will be held in Helsinki on 20-22 June. Click here for details.