AS Lal: Kreol Group Founder oversees a growing distribution and retail business from company headquarters in Dubai.

Kreol Travel Retail is to distribute the Imperial Collection vodka range in selected travel retail markets, including the Indian subcontinent and Middle East. The company has struck a deal with joint-venture company Imperial Collection OG Austria, a partnership led by Russian drinks producer Ladoga Group.

St. Petersburg-based Ladoga, founded in 1995, is one of the top ten alcohol producers in Russia. It is known for its infusions, bitters and liqueurs and also makes premium and super-premium spirits, led by the Imperial Collection vodka range. It exports to more than 40 countries.

Ladoga Group manufactures its beverages using water from Lake Ladoga, the largest freshwater lake in Europe.

“We are proud to be associated with such a prestigious brand,” said Kreol Travel Retail CEO Lal Arakulath.

Kreol Travel Retail is a family-owned SME business based in the United Arab Emirates. It is a division of Kreol Group, a group of companies that has interests in fields ranging from fashion and lifestyle to food manufacturing to distribution and logistics. Since 2002 it has been a partner in Cochin Duty Free (initially with Alpha Retail, now Dufry).