CHINA (HONG KONG). King Power Global Development Company has launched a range of exclusive and limited-edition timepieces within its newly reopened portfolio of Richemont luxury watch and jewellery shops at Hong Kong International Airport (HKIA).
As revealed by The Moodie Davitt Report, King Power Global Development Company – a joint venture between King Power Group (Hong Kong) and King Power International of Thailand – was awarded five luxury concessions at HKIA last November.
The alliance is operating watches and jewellery businesses for five brands from the powerhouse Swiss luxury group Richemont: Cartier, IWC Schaffhausen (see earlier report below), Piaget, Panerai and Jaeger-LeCoultre.
The five-year concessions include a 31sq m Jaeger-LeCoultre store which opened on 1 October, followed by a 52sq m IWC Schaffhausen space on 16 October. A 39sq m Piaget store opened on 24 October and a 31sq m Panerai shop on 1 November.
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As reported, Cartier and King Power Global Development Company honoured the opening of the French luxury brand’s newly renovated boutique at (HKIA) with a Chinese-themed celebration on 8 November.
The Moodie Davitt Report was on hand as Cartier executives and store employees celebrated with the King Power team and Airport Authority Hong Kong management while travellers perused Cartier’s star-studded product line which includes limited-edition watches.
Its showpiece is the Clé de Cartier watch, which is exclusive within Hong Kong to the HKIA boutique. The 31mm steel timepiece is set with 61 brilliant-cut diamonds on the bezel, totaling 0.38 carat.
King Power is also highlighting the limited-edition Jaeger-LeCoultre Master Grande Tourbillion, a 43mm timepiece in 18ct white gold with an enamel dial. The automatic watch features a leader strap and is also exclusive to HKIA within Hong Kong.
IWC Schaffhausen Pilot’s Watch Double Chronograph Top Gun Ceratanium is an automatic 44mm watch which features a new material developed by the brand to combine titanium with ceramic.
The 47mm Panerai Submersible Bronzo diving watch is another extraordinary timepiece, which is limited to 1,000 pieces. It features a ceramic bezel, bronze case and leather strap.
Piaget’s Extremely Lady Watch (27 x 22mm) includes 24 diamonds and is 18ct rose gold as is the brand’s 40mm Altiplano. The grey meteorite watch is limited to 300 pieces. Both are available exclusively at Piaget boutiques.
IWC Schaffhausen celebrates craftsmanship in reopened boutique  Swiss luxury watch manufacturer IWC Schaffhausen has also partnered with King Power Global Development to reopen its boutique at Hong Kong International Airport after a period of renovation. The refurbished 52sq m boutique now sports the new ‘BTQ EVO concept’ design that is being implemented around the globe to create a premium shopping experience. The well-appointed black and white interiors are highlighted by glossy Macassar Ebony furnishings, providing watch connoisseurs with a luxurious ambience to browse at leisure. A focal point is a giant LED wall measuring 3.6 metres wide and 1.3 metres high. Visitors are greeted with movies of IWC’s six renowned watch families – Pilot’s Watches, Portugieser, Portofino, Da Vinci, Ingenieur and Aquatimer – which celebrate the brand’s heritage and craftsmanship. Another striking new design element is a large 3D watch movement decoration on a wall that not only catches the eye but pays tribute to IWC’s watchmaking excellence and mechanical highlights. |
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, King Power and Richemont’s story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
