King Power International Group supports Tourism Authority of Thailand campaign as Phuket reopens

THAILAND. King Power International Group (Thailand) has launched the ‘King Power Phuket Sandbox: Shop Eat Play Stay Safe’ promotion in support of the return of tourism to the island of Phuket. The Tourism Authority of Thailand (TAT) has issued a campaign to welcome returning overseas tourists from 1 July, which the leading travel retailer is supporting with a series of discounts and promotions in its stores.

Under the government’s ‘Phuket Sandbox’ programme, fully vaccinated tourists can enter Phuket without the need for quarantine but must stay in Phuket for at least 14 days and can then visit other destinations in Thailand.

Towards a safe reopening: King Power celebrates the return of overseas visitors to Phuket with a major campaign across its stores

King Power Assistant Chief Operating Officer Apichet Srivaddhanaprabha said: “King Power Group is ready to help boost the country’s economy – which has faced a setback due to the COVID-19 situation – by focusing on tourism as a key strategy, as we can see in the launch of the ‘Phuket Sandbox’ project.

“King Power, as a private company, has constantly supported several national-level campaigns to promote Thai tourism, such as the ‘Thailand Smiles With You’ project which emphasises the unique Thai smile as a significant welcoming reference to Thailand in the minds of tourists.

“Our recent contribution is participation in the tourism-boosting campaign ‘Phuket is now open’ under the ‘Amazing Thailand, now even more amazing’ initiative. The campaign highlights three football players of Leicester City FC, this year’s FA Cup champions and the fond memories of Phuket in different dimensions: food, culture and sightseeing. The video ‘Amazing Moments in Phuket’ which was broadcast globally as a kick off to attract targeted travellers to visit Phuket, is also part of the project.”

King Power has reinforced key messages about the safety and hygiene of shopping in its stores, both at the airport and downtown. Staff members at all outlets are fully vaccinated according to tourist service protocols, and are trained to follow virus prevention measures.

King Power staff and management get behind the Tourism Authority of Thailand-led drive, with an emphasis on messaging about the safe shopping experience in the stores

King Power said it aims “to stimulate tourists’ spending by offering attractive benefits and promotions across all stores, accentuating the image of Thailand as the ultimate shopping and dining paradise”.

In the ‘King Power Phuket Sandbox: Shop Eat Play Stay Safe’ promotion, offers include:

  • THB1,000 (US$31) discount coupon for purchases of selected duty free products where the net price is THB3,000 (US$93) or more, and THB500 discount on souvenirs of which the net price is THB1,500 or more. This promotion is available at King Power’s tax free shop at Phuket International Airport.
  • THB2,000 (US$62) discount on participating products for a minimum spend of THB6,000 (US$186) at King Power’s main duty free shop in Phuket.
  • THB1,000 discount coupon on purchases of duty free products where the net price is THB3,000 or more, and a -20% discount when purchasing home delivery products on which the net price is THB3,000 or more on King Power’s website and the King Power app.
  • Exclusive discount on Mahanakhon Skywalk entrance tickets. The weekday price (Monday to Friday) is reduced from THB530 to THB371 while weekend tickets (Saturday and Sunday) is reduced from THB880 to THB616.
  • Special four day, three night accommodation package at Pullman King Power Bangkok. This includes THB5,100 (US$159) for a Deluxe Room Package, THB8,100 (US$252) for an Executive Room Package and THB9,600 (US$299) for a Suite Room Package.
  • 50% special discount per dish applicable at Ramayana restaurant King Power Phuket, or a -50% discount when purchasing a Bt500 cash card at Thai Taste Hub, King Power Rangnam and Mahanakhon Cube.

Also, from Monday to Friday throughout July at King Power Phuket, Thai visitors are offered a THB2,000 discount applicable to the THB6,000 minimum spending on certain products. Additionally, on Saturdays and Sundays, discount coupons valued at THB22,000 and THB4,000 are available for certain spends on cosmetics and perfumes.

King Power said it stands ready “to support the government’s initiative in welcoming tourists to the island under the campaign Phuket Sandbox. We are confident in our preventive measures, especially at our stores that are following the ‘Safety Shopping’ policy at King Power, and the hygiene guideline King Power Care Power which is operated under the standard practice issued by the state to prevent the spread of COVID-19 [now] and in the future.”

Click to view the ‘Amazing Moments in Phuket’ video, broadcast to attract vaccinated travellers to Phuket, with Leicester City FC players featured. 

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