L’Oréal Travel Retail Asia Pacific and Kiehl’s are celebrating Lunar New Year with a bold and immersive pop-up at Singapore Changi Airport in partnership with The Shilla Duty Free, launching on 23 January.
Kiehl’s has collaborated with illustrator Jonny Wan on a colourful concept featuring a pig named Lucky who travels from New York City to Singapore to celebrate the Year of the Pig.
The pop-up aims to recreate this special voyage for visitors via eye-catching visuals and interactive elements.
A Merlion statue will greet travellers after they land. A Lunar New Year-themed virtual reality motorcycle and a fortune card machine will also be available, encouraging visitors to immerse themselves in the concept.
The pop-up offers exclusive limited-edition versions of bestselling Kiehl’s products including Ultra Facial Cream, Calendula Herbal Extract Alcohol-Free Toner and Creamy Eye Treatment with Avocado.
The products have been made over with Chinese New Year-themed packaging featuring Jonny Wan’s striking illustrations.
Kiehl’s noted its commitment to “improving the community it serves”, explaining that for every purchase at the pop-up it will donate SGD1 to Zero Waste SG.
The Kiehl’s Travel Retail Asia Pacific x Jonny Wan activation will run from 23 January to 28 February.