Kering Eyewear is preparing to launch the second edition of its Gucci Eyewear global travel retail campaign.
It will run from May until September 2019 in leading Gucci Eyewear travel retail doors worldwide.
Kering said the campaign aimed to go beyond the traditional customer-based distribution approach to deliver an “innovative channel-oriented experience” designed exclusively for today’s ‘customers on the move’.
The creative concept highlights a sleek sunglass style exclusive to the duty free market. It features a shiny gold ultra-light metal frame and coloured lenses. The temples end in a fork detail with the ‘Interlocking G’ signature.
The sunglasses are available in a varied colour palette (pictured below) ranging from classic tones such as brown to bright shades featuring yellow, pink and orange lenses.
