Kering Eyewear and Gucci have begun the first global sales campaign for Gucci Eyewear.
It marks the start of a new partnership for the product development, manufacturing and distribution of Gucci Eyewear.
Kering Group established a dedicated company for fashion and luxury eyewear in 2014 – Kering Eyewear. It has now begun to take orders for the January 2017 Gucci collection at events and roadshows in various locations around the world.
“Fashion and luxury eyewear is a niche segment in a crowded marketplace,” said Kering Eyewear CEO Roberto Vedovotto.
“Thanks to our portfolio of brands we are now the first company in the industry to be exclusively dedicated to luxury eyewear. Among this portfolio, we are of course extremely proud of our partnership with Gucci, especially given the momentum that the brand is experiencing at this time.”
Brand ambassadors will target all markets locally, and Kering said this ensured a selective distribution strategy that reflected “Gucci’s DNA and consequent alignment of the sunglasses and optical frames alongside the house’s other categories”.
Gucci President and CEO Marco Bizzarri commented: “The unique and original aesthetic of our Creative Director Alessandro Michele has allowed us to successfully reignite and reinvent Gucci. Eyewear represents a key category through which to express this new aesthetic.
“Together with Kering Eyewear, we are now enthusiastically committed to achieving the category’s full potential, starting with this collection.”
