SWITZERLAND. Kering Eyewear has partnered with Dufry to open a digital multi-brand concept store at Zurich Airport.
The boutique is located on the second airside level and furthers the eyewear company’s mission to expand its travel retail network in key airport locations globally.
It is the first store in Europe travel retail fully dedicated to Kering Eyewear’s brands. The immersive retail environment is powered by digital and features extensive screen walls which are incorporated into tailored design fixtures.
The adaptable screens feature brand videos and content which can be updated in real-time, delivering a digitally-driven yet experiential shopping experience.
Kering Eyewear’s Gucci, Cartier, Saint Laurent, Chloé, Bottega Veneta, Balenciaga and Montblanc brands are available at the boutique.
The official ribbon-cutting ceremony was attended by top executives from Kering Eyewear, Dufry and Zurich Airport.
Kering Eyewear’s travel retail expansion and digital concept store was the subject of a recent Moodie Davitt Spotlight Series eZine. Click on the image below to read the full edition.